A little something about everything

internet marketing and website development made simple..

What is a Revenue Marketer or Revenue Marketing Specialist?

To understand what a Revenue Marketer is you must first understand Revenue Marketing.

Revenue Marketing is the combination of marketing in conjunction with lead generation, sales data and churn to provide a more optimized conversion and retention process for lead generation with constant marketing optimizations facilitated by dynamic content lead data. An efficient revenue marketing system will take into consideration lead and sales data on the fly in real-time in order to optimize the current marketing tactics.

An example of this for online show would be as follows:

  • Viewer is watching a show and is shown a short video about a new car
  • The viewer then clicks on the ad and clicks on a page about performance
  • After looking through the car performance info the viewer goes back to watching the show
  • During the next ad sequence the viewer is shown a more detailed video about performance based on the page they looked at on the first ad sequence, the linked page has a video related to the cars performance and more details about car performance vs. competitors.
  • The viewer then calls the custom 800 number on the page and gives his information in order to make a purchase or find a local dealer. This data is retained and provided to the marketing department in order to optimize future lead generation patterns.

In some cases Revenue Marketing continues past the initial sale and into customer retention.

Marketing after the sale

In many businesses it is necessary to continue marketing to customers for additional services, for cars this might be accessories, oil changes, regular maintenance and more. If the marketing tactics used while communicating with these clients and the outcome of it are shared with the marketing team they can optimize their marketing based on what works and does not work. 

In other words "Revenue Marketing" is a catch phrase or buzz word for "dynamic marketing strategies" which have been around for decades and in use by many large companies and business owners worldwide.

Revenue Marketer

If you're still wondering what a self proclaimed "Revenue Marketer" is, they are in essence someone who "may" and should use lead, sales and retention data to optimize marketing campaigns. They also prefer to identify themselves with a buzz word for this very old but effective marketing strategy. Be cautious when working with a marketing professional that identifies themselves as a "Revenue Marketer" as they may lack overall marketing experience.

How to create Custom SEO for each content page of the Community Server platform?

In four easy steps:

  1. Create a file in the "/"directory called siteurls_override.config
  2. Copy the Content folder in "\themes\theme-name\" and rename it the same as you made the folder name in the "path" field above. Go into this folder and name it what ever you entered for the "page" field above. (this allows some added SEO by url name also.
  3. open the .aspx file in the "themes\theme-name\foldername" and change the line from

  4. Go to Themes\theme-name\Common\ and copy rename the master.MASTER file and rename it to (pagename).MASTER you can now open and edit the HTML for title and meta in this file.

*hint* it goes directly after this code:

SEO code should be in this format:

So in 4 simple steps you've made Community Server SEO Friendly for content pages!

Also keep in mind that Google no longer looks at keywords and only lightly at meta description now. You should focus on the content of your site and keep in mind that the SEO code only helps your page position if it matches the rest of your page content.

Driving Traffic to your Business Site

I've recently put together a Minnesota small business community site where small business owners can write articles that feature their own business, communicate with other business owners in Minnesota and develop long lasting partnerships. My goal for this site is to help Minnesota businesses grow and strive in todays economy because a healthy Minnesota business economy is good for everyone.

Here's a list of a few benefits this site offers to business owners and their businesses.

  • Put your business in the spotlight with media articles for sales, new products, new services, employee changes, management change, grand opening, new look, special events, company meetings or just about anything that highlights your company because the more links and news featuring your business and site the more clients will be driven to you.
  • Communication with other business owners in Minnesota will help you to forge long lasting and profitable relationships with other businesses. Working with other business owners will provide you and them with increased customer traffic over your competition.
  • Drive traffic to your site by creating articles and posts on this community site, every link from another site is like a vote for your site to the search engines and the more votes the higher your site is valued. Google calls this "Page Rank" and is the first search engine to implement this sort of rating system. 
  • An image is worth a thousand words and so is your business. What I mean by this is posting a few photos of you business, staff and products in the gallery section can go a long ways in showing what you do. You can even do things like post coupons and fliers in the downloads section.

Eventually I'll be adding other things to this site like a free classifieds section, community calendar and more. Right now the site already features some pretty cool stuff like local news, open discussion forums for all of Minnesota, free personal galleries to upload photos for your business, free file uploads for the community, and your own personal blog/news section.

To get going with http://downtown.mn all you need to do is click the "join" link at the http://downtown.mn site.

Good luck with your business ventures and remember good communication is the key to success.