A little something about everything

internet marketing and website development made simple..

How to guide for online marketing beginners. How to get started marketing your business online.

I've been designing, hosting, optimizing and marketing websites since 1997, If you are looking for Internet Marketing Professional help to create a full online presence please feel free to give me a call at 507-536-9557. 

Now, on to the...

Online Marketing Guide

First and foremost, if you are a local business with a business location be sure to get listed on Google places and bing local. The account and service for both no charge.

Moving on,

Getting Started with Online Marketing

 Things to try out?

  • Google Adwords is a great start for a small budget. If you are looking to test the waters you can call 507 536-9557 for a $100 Google Adwords credit and if you ever need help managing your online marketing just keep me in mind.
  • Landing pages, see how different content affects your conversion rates.
  • Promotions, giveaways and contests.
  • Spend smarter, not more.
  • Mobile marketing. Be sure to have a clean and easy to use mobile phone site before marketing to mobile phone users.

What is your competitor doing?

  • Any good marketing professional can tell you how much money your competitor is spending and give you a good idea on their ROI.
  • See what is working for your competitor(s) and do it better.

In my Internet marketing experience over the years, here are some things not to do,

  • Spending money before you know your target market audience. You should always have a good plan/marketing strategy in place to only display ads to legitimate potential clients.
  • Flying blind with an untested marketing campaign. You should always do at minimum a 1 week sample before committing your full budget to any online and in most cases offline marketing campaigns.
  • Marketing with facebook, bounce rate was in excess of 90% and average time on site was always less than 10 seconds in all cases. Here is a recent example:

     compare that to the 60% organic bounce rate on the same site:

  • Spending your entire budget in once place. Never spend your entire budget in one place, many people make this mistake and results will very based on your business model. As some people will find better results with search ads, text or even banners other may find better results with video or audio ads.

 

If you should have any questions or are looking for an Internet marketing professional give me a call at 507 536-9557

 

What is bounce rate?  Bounce rate means the browser who clicked the add did not take any other actions on your site. In most cases they clicked on the ad by mistake or they are fake clicks. Less is better, you should strive for 60% or less bounce rate.

What is time on site? Time on site is the amount of time a new browser spends viewing your website before they close the window or move on to another site. In most cases you should strive for a minimum 1 minute or 3 minutes average for ecommerce websites.

How to make google only look at lower case url for sites hosted on windows IIS Server, fixes duplicate title tags in Webmaster Tools error

This method can be used to fix duplicate content errors and make it so google only indexes one version of your urls, which will prevent you from getting a negative modifiers.

In order to do this you have two options.

  1. Use the proper canonical tags, for example place the following code at the top of your website:
  2. Use the following script to automate the process and only allow lower case urls to be viewed on your site, create a global.asax file and place it in your site's main directory. 

If you plan to use both methods be sure to use only lower case for your canonical tags or you will end up with problems.

Setup instructions for MailSync email service with Area51.mn

Here are the setup instructions for mailsync/mailsync+ email service with Area51.mn

For Outlook:

Download the MAPI utility for outlook.

After downloading and installing the utility:

  1. Open outlook
  2. Go to Tools > Accounts/Account Settings
  3. Select New
  4. Check Manually configure server settings or additional server types > Next
  5. Other > MailEnable Server >Next
  6. Check Enable advanced configuration at the bottom
  7. Enter the following:
    1. Server Address: mail.a51.co
    2. Username: (Your email address)
    3. Password: (Yours password)
    4. Your Name: (Your name as you would like people to see it)
    5. Email Address: (your email address again)
    6. Account Description: Give the account a name, this will appear in the folder list on the left in outllook
    7. Click the Mailbox tab and select Use SSL
    8. (optional)Select Enable public folders if you are using this service
    9. (optional)Select Enabe server hosted file access if you are using this service
    10. (optional)Select Resource connections if you want to view other users shared resources
  8. Click ok and wait for outlook to sync, you will then get a notification that says The E-mail Account you have just added will not start until you choose Exit from the file menu, and then restart Microsoft Office Outlook. Click OK, Click Finish.

Outlook should not be setup, synchronizing with the servers and working properly

 

For iphone:

  1. Email
    1. Open Settings
    2. tap Mail, Contacts, Calendars
    3. Add Account > Other > Add Mail Account
    4. Enter your name, email and password then give the account description > Next
    5. Select IMAP or POP
    6. update the host name to mail.a51.co
    7. enter your username: (generally your email address)
    8. enter you password
    9. enter hostname again for outgoing email: mail.a51.co
    10. enter you username: (generally your email address)
    11. enter your password
    12. Click Next
  2. Contacts
    1. Open Settings
    2. tap Mail, Contacts, Calendars
    3. Add Account > Other > Add CardDAV Account
    4. Server: mail.a51.co
    5. username: (generally your email address)
    6. password:
    7. Description
    8. Next
    9. (optional) advanced click on SSL
    10. done
  3. Calendar
    1. Open Settings
    2. tap Mail, Contacts, Calendars
    3. Add Account > Other > Add CalDAV Account
    4. Server: mail.a51.co
    5. Username: generally your email address
    6. Password:
    7. Description:
    8. (optional) advanced click on SSL
    9. done

Finished

For Android

  1. Email
    1. Open settings > Accounts & Sync > Add Account > Email
    2. enter your email address and password
    3. click manual setup
    4. select POP3 or IMAP
    5. verify that username is correct
    6. update the mail server to be mail.a51.co
    7. select security type SSL/TLS
    8. Next
    9. update the SMTP server to be mail.a51.co
    10. change the security type SSL/TLS
    11. verify your username
    12. Next
    13. update preferences
    14. Next
    15. Enter your contact details
    16. Next/Finish
  2. Contacts & Calendar
    1. Open the app store and install a SyncML client like FunV10
    2. Open FunV10
    3. select Login
    4. Username: (generally your email address)
    5. Password:
    6. Server URL: https://mail.a51.co:8443/syncml
    7. Login

Finished

How to target Safari only using CSS and Javascript while keeping your page W3 compliant and completely valid

Here is a neat little trick you can use to target Safari and make it behave while fixing cross browser layouts. This method will allow you to keep a page valid and it will allow you to only target Safari.

First thing you want to do is use javascript to inject a css file for all browsers that support webkit with this code: 

Now, like I stated above this will target all browsers that currently support webkit and add support for it in the future so you cannot rely on only this. So now you need to create the css file and add some code that is Safari specific by using the double # method. Some people will ask, why not just include the double # to begin with? And the simple answer is that it will cause your CSS not to validate.

Here is the example css code that will target only Safari

Enjoy!